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BigBasket is India’s leading online supermarket with over 18,000 products and 1,000 plus brands. It is trusted by 6M+ happy customers and counting. They also help find the best quality of products available at the lowest prices.
The entire catalogue (images and product descriptions) on their website needed to be managed regularly with frequent updation on addition of new products. They also needed a bit of testing support.While Driver Management Solutions have been developed using computer vision and other image processing approaches, fine tuning of parameters like specific facial features and annotating head and eye tracking and blink rate monitoring was required.
NextWealth provided E-commerce data services such as product verification, images cropping and tagging, and product comparison. Image cropping needed to be done at the pixel level which meant we had to train our teams on Photoshop. Our services primarily helped in expanding and enriching their catalogue. In addition we also translated product names into five Indian regional languages.
The process of attribute curation for the entire catalogue of BigBasket was delivered by NextWealth. The catalogue enrichment process was pulled off with an accuracy level of 99% resulting in better search results and increased sales for BigBasket.