Reading Time: 3 minutes Peter Drucker once said that the true purpose of a business is to create and keep customers. To make customers see value and to keep them loyal to the brand, it is important to increase the perceived value of the brand’s offerings. Recognizing the value of these offerings enables retailers to guide consumers toward better,

Reading Time: 2 minutes Sometime, by the end of the first decade of the 21st century, we humans were already contributing to machine learning unassumingly. Me and you, along with millions of unsuspecting users worldwide, digitized the entire Google Books archive by the start of 2012. I assure you, I am not fibbing. If you remember, during the early